2.Induction: Movie Poster Textual Analysis (The Avengers)

Denotation-a collage of superhero images and a sinister looking man at the top

Connotation-all these superheroes have a mission and they may be working together in order to achieve the objective. The sinister looking man at the top is the leader of them all hence his position significantly placed at the top.

Mise en scene

Lighting-The lighting in this poster consists of high and low-key lighting. The background is very dark this may be in order to portray darkness looming over the city, whereby the characters are highlighted possibly displaying their importance and roles in this movie.

Props-there are a few different props in relation to each character, this maybe each superheroes power, they may also be a well-known feature of the character. Each prop listed; gun, hammer, bow and arrows and shield are all forms of defence and attack. This connotes a large proportion of the film will include fighting and defence.

Costume- each character has his own significant costume, for example the American costume followed by the American shield, this may signify a fighting figure for America hence the location in the background. The other characters also have costumes which is common in action movies as each superhero has their own identity which is acknowledged through costume.

 Setting- the setting is in front of America (New York) the superheroes placed in front of New York portrays protection as if these characters are the protectors of America. It is possible to assume that the majority or entire film will take place in the city of New York.

Non Verbal Communication- the NVC displays courage and boldness each character displays strength and lack of fear through facial structure and body language; they are all poised and ready to fight.

Anchor-I think the font suites the film genre as it is a bold which emulates what the characters are trying to portray it is also associated with superhero comics which it can be seen in. I think the size is suitable it isn’t overwhelming nor does it take importance from the main image.