16. Main Task: Case Study of a Publishing House

 

The publishing house I have chosen to research is imagine publishing I have selected some information from the website which talks about the aims of the company and what they do. I have also selected a few pictures that will show you the brands they endorse etc.

 

“With a large, experienced editorial and design team who generate thousands of informed and high quality technology articles every month, this trusted content is then fed into a number of print and digital products, charged at premium prices and available through subscription. Based in Bournemouth on the south coast of the UK, Imagine Publishing is fiercely independent, well-funded, and has a proven history of growth through a successful launch and acquisition strategy

Imagine has a successful portfolio of magazines, bookazines, digital editions, websites, apps and eBooks focusing on four key technology market sectors. We specialise in producing high quality, good value, and international content for enthusiastic technologically literate prosumers.

Imagine targets markets where new technology creates and drives a demand for specialist information. Its products are all aimed at the same core audience of young professionals who want high value information and opinion delivered in a high quality package. They are written by acknowledged and trusted experts in their field, who share their readers’ passion and allow them to enjoy and expand their hobbies.

High quality, trusted brands

Many of Imagines’ core brands have been published for over 10 years and are well-respected in their fields, each enjoying a loyal, passionate fan base. Imagine never compromises the quality of its editorial or production values, and always engages with its customers.

Quick to market

Due to its flat management structure and experienced senior publishing team, Imagine is able to make quick decisions which result in it being first into new and exciting markets with inspirational products. First mover advantage is often key to building customer loyalty and product longevity.

Content works hard

Imagines’ quality content is repurposed on multiple platforms across many different formats to ensure maximum exposure and financial return on our valuable information. Whether on a website, printed magazine, smartphone, eBook reader or tablet device, you will find Imagines’ products.

Innovative and entrepreneurial

Imagines’ publishing teams thrive on testing new editorial and design ideas, experimenting with innovative packaging, and exploring new ways of distributing its digital and print content worldwide.

 International content

Imagine produces thousands of pages of true international, non-time sensitive content every month, which makes it perfect for licensing and translating into other languages, or for direct publishing to territories all around the world.

Control and management of content and rights

Imagine prides itself on strict control of its content rights, which enables the company to work effectively with global licensing partners and offer an unparalleled content supply service with peace of mind.

Multiplatform: Imagine doesn’t care what format its content is viewed on – printed page, tablet, smartphone, web page, DVD - as long as it is enjoyed, paid for, and its readers come back for more. That’s why Imagine embraces digital publishing in all its forms, and was the first publisher to put its entire portfolio onto the iPad for launch.”

As you can see from the facts imagine publishing has a large audience as it caters to many different genres. It is a very diverse publisher and thrives in this.